The Story Behind Who We Are.
This is not about us, it’s about You.
What is it that makes you the best you can be? The ‘it’: that intangible,
unspoken aura that you bring, the invisible ‘thing’ that others sense and
recognize?
forged in the furnaces of values, purpose, and personal vision.
If you’re going to put yourself in our hands to sharpen your service, we should share with you the things that drive us.
Core Values
First and foremost our focus is on your safety: safety in traveling, safety while you’re with us away from home, and safety in practice for the rest of your career. Safety is built into every decision we make; it surrounds you on all sides. And if we’re doing our job properly, there’s no evidence at all that it’s even being done at all. Safety is consistency in content, surety of accuracy. It is creating and maintaining a lifelong trust you can believe in.
Courtesy is the second of our four core values: it is our system of managing every possible aspect of your interaction with us as carefully as possible. It’s the framework beneath and behind every personality, every lecture, every instruction, guide and plan, every time. Courtesy is recognizing each person in light of and independent of his or her position or accomplishment. It is respect for your learning style and pace. It’s about giving you everything we can to help you get to the opportunities you’ve come to reach. Courtesy respects your time; courtesy respects you.
The setting in which we work together is the third cornerstone: we call it Show, the multi-sensory world you find yourself in. To us it has always factored into things like:
Core Purpose
If Core Values is the rudder of the ship, Purpose is it’s map. We have one mission: To change the face of healthcare by creating the finest in professional training. This involves making decisions facing opportunity
First and foremost our focus is on your safety: safety in traveling, safety while you’re with us away from home, and safety in practice for the rest of your career. Safety is built into every decision we make; it surrounds you on all sides. And if we’re doing our job properly, there’s no evidence at all that it’s even being done at all. Safety is consistency in content, surety of accuracy. It is creating and maintaining a lifelong trust you can believe in.
Courtesy is the second of our four core values: it is our system of managing every possible aspect of your interaction with us as carefully as possible. It’s the framework beneath and behind every personality, every lecture, every instruction, guide and plan, every time. Courtesy is recognizing each person in light of and independent of his or her position or accomplishment. It is respect for your learning style and pace. It’s about giving you everything we can to help you get to the opportunities you’ve come to reach. Courtesy respects your time; courtesy respects you.
The setting in which we work together is the third cornerstone: we call it Show, the multi-sensory world you find yourself in. To us it has always factored into things like:
- where we placed our headquarters-in the very center of North America, in the most competitive air travel city in the nation
- where we hold our classes- within fifteen minutes of major airports, to allow you quick in and out; in an affordable luxury suite hotel small enough to make you feel at home, without the distractions of bars, bathing suits, or tourists
- how we hold our classes- on site at the hotel, to allow you to access the Scan Lab 24 hours a day, just steps away from your room
- our training strategy- using easy-to-relate-to expert faculty, a patient but accountable approach to help you reach success quickly,detailed lifelong course materials, and lifelong post conference mentoring.
Core Purpose
If Core Values is the rudder of the ship, Purpose is it’s map. We have one mission: To change the face of healthcare by creating the finest in professional training. This involves making decisions facing opportunity
from two perspectives: choosing what to do, and what not to do. Over the span of forty years of practice and thirty years of teaching, we’ve seen openings for our services come and go. We've chosen to decline mor than we've accepted. It's allowed us to focus on you. From our outset, we’ve chosen to remain institutionally independent: we staff with a core of professionals who’ve worked together for decades.
Each faculty member is clinically active, but remains independent of practice bias or institutional allegiance. We recognize, respect, and value our industry colleagues, and we work closely with them to advance your learning goals, but we’ve always kept our dealings free of funding, grants, or other concessions.
We’ve maintained our singular focus on Old School style, because our mission is best served by live, interactive teaching. For this reason we don’t produce volumes of videos, products, or web-based training. It’s simply not as effective as looking you in the eye and answering your questions as we work together.
Thirty years ago we declined the opportunity to establish one of the first formal ultrasound schools in the country, and we’re not interested in competing with or short-cutting the process they now serve. We’re here for another purpose: to deepen your insight and broaden your horizon, regardless of wherever you are right now.
Visionary Goals
Putting a unique spin on something as precise and sterile as medical science and technology is impossible, but we’ve done it. You get a sense of it in the first fifteen minutes of a class: something here is different.
Of course, different can be uncomfortable; different can be silly. This different is neither: It is relaxed, respectful, and quietly exciting. It is refined without being stuffy, relaxed without being sloppy. It is full of the ‘it’ that, like you, raises the bar and makes us all better.
To get to this point, Keith Mauney benchmarked the finest service companies in the world and has undertaken a lifelong mission to uncover, create, and share the best practices possible for us to deliver a unique, consistent, and exemplary learning experience that will last you a lifetime.
Our vision is unchanged, but it's always in a state of becoming, always subject to scrutiny, feedback, and inspiration. It has taken us from the common and often mundane field of CME to an entirely new level, never before seen. It has a worldwide audience to our classroom, health care’s finest professionals.
We hope and trust it will one day tit will bring us together with You.